Trader Joe’s Founder Brought Exotic Foods to U.S. Shoppers

Joe Coulombe imbued stores with passion for food, wine and good deals

2020欧洲杯APP Joe Coulombe’s passion for selling once-exotic foods at low prices made his grocery stores a hit in California. As Trader Joe’s, the chain helped push U.S. supermarkets to stock a wider variety of foods at lower prices.

Mr. Coulombe, who died Friday at 89 years of age, started the small chain of stores that later became Trader Joe’s in Los Angeles in the 1950s. His appetite for new experiences—as well as new foods and wines—drove him to stock his stores with an unconventional mix of products unfamiliar to many shoppers at...